Thursday, October 18, 2012

Foodspotting redesigns its site with a fresh and minimalist new look that emphasizes discovery

Foodspotting, a discovery app for deciding where to eat, has just redesigned its website, following last February’s app redesign and relaunch. The new site ditches the veneer for a more minimalist look that emphasizes just two things: finding and sharing great dishes.

In case you’re not familiar with Foodspotting, focusing on specific dishes is exactly what sets the service apart from others, because sometimes I just want delicious tacos — and that’s when I couldn’t care less about the atmosphere or how great the drinks are.

Here’s the original design:

Screen Shot 2012 10 17 at 12.37.56 PM Foodspotting redesigns its site with a fresh and minimalist new look that emphasizes discovery

And the new one, sans clutter:

Screen Shot 2012 10 17 at 12.38.11 PM Foodspotting redesigns its site with a fresh and minimalist new look that emphasizes discovery

Logically, I still believe the map should default to my location — even by pinging me for it immediately, but this redesign is still an incredible improvement. Update: The new site now does this!

Screen Shot 2012 10 17 at 12.49.23 PM 520x276 Foodspotting redesigns its site with a fresh and minimalist new look that emphasizes discovery

So how does the site work? Well, what if you just want to know where the best balls in the world are? If so, you’re in for a treat with lists like this:

Screen Shot 2012 10 17 at 12.43.26 PM Foodspotting redesigns its site with a fresh and minimalist new look that emphasizes discovery

Overall, this redesign places the site on equal footing with Foodspotting’s apps. With the goal of helping people discover and share their favorite foods, I can’t say I’m not a fan of how the company has evolved so far. Given that Foodspotting’s site is already pulling in 1.1M monthly web visitors and 5M monthly pageviews, I’m not the only one who feels this way.

➤ Foodspotting

Image Credit: Thinkstock

Amy Crews Gloria Steinem

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