Discovery is launching a new cable network to cater specifically toward well-moneyed male auto enthusiasts. According to the network, Velocity is set to serve up around 400 hours of programming that includes a mix of new shows as well as reruns of old favorites. Some of those will be pulled from HD Theater, including Inside West Coast Customs, Mecum Auto Auctions, Cafe Racer and Chasing Classic Cars. So far, it's unclear exactly what new shows will surface on the fledgling network, but given that the channel is aimed toward luring in the "upscale men's market," America may be safe from more NASCAR replays - at least in the beginning.Instead, word on the web indicates that Velocity will spend at least some of its air time covering the Mille Miglia North America tribute in the U.S. this October. The three-day event will spend its time frolicking around California, and Velocity will feature a 1-hour special on the race. Hit the jump to check out an introductory video on the rest of Velocity's programming as well as a press release on the network.
Continue reading Discovery to launch Velocity TV automotive network this year [w/video]
Discovery to launch Velocity TV automotive network this year [w/video] originally appeared on Autoblog on Thu, 21 Jul 2011 15:30:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsAlan Dennis Kulwicki Travis Wade Kvapil Robert Allen Labonte Terrence Lee Labonte Randy Joseph Lajoie
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