The app has already been downloaded 10,000 times, with 70 per cent of the purchases made by women, according to reports.
People who have downloaded the Cate app, which stands for "Call and Text Eraser", can erase all personal information from the phone at the touch of a button and the phone will never display the name of a caller.
The device can hide numbers from a list of contacts, as well as specific calls and text messages.
The phone is designed so that if the adulterer is reading secret texts when their partner walks in, the cheat can wave the phone and the messages will disappear.
The app, which costs £3 to download, is accessible only after a secret code is entered. Unlike most other apps, it will not appear on the home screen of a phone.
Originally designed by a Miami police officer, the app was then bought by 25-year-old Neal Desai, an entrepreneur from Boston.
Mr Desai then secured $70,000 (£44,000) for an expansion of the business by appearing on American TV show Shark Tank, the equivalent of BBC2's Dragon's Den across the Atlantic.
The entrepreneur has argued that the phone could also be used to protect privacy for legitimate reasons.
"It's a privacy app, essentially, and as with every technology that involves privacy, there is good with the bad," Mr Desai told The Sunday Times.
"But it is also labelled a privacy application and could have uses for government officials, or corporate business, or for lawyers whose entire business is based on keeping things confidential."
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