Texas Instruments (TI) is reportedly moving away from the mobile chip business.
As reported by Reuters, TI will continue to support existing customers - like Amazon and its Kindle Fire - but will shift its focus from smartphones and tablets to broader markets like cars.
"We believe that opportunity is less attractive as we go forward," Greg Delagi, senior vice president for embedded processing, said during a TI meeting webcast.
TI did not immediately respond to PCMag's request for comment.
As Reuters noted, TI has been trailing behind rival Qualcomm, and hasn't received any help from Apple and Samsung, which are producing their own chips instead of using a supplier like TI.
Delagi said during the meeting that sales of its OMAP wireless application chip will likely be slower in new markets than in the wireless space. But this new approach will "generate a more stable, profitable long-term business" than wireless, Reuters reported.
Barnes & Noble today unveiled two new Nook tablets, both of which run a TI OMAP 4470 1.3-GHz CPU. For more, see PCMag's hands on with the Nook HD and the Nook HD+.
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