Thursday, September 27, 2012

Instagram beats Twitter for mobile visitors

Twitter
Microblogging site, Twitter, is the UK's fourth coolest brand. Photo: REX FEATURES

Across mobile phones in the US during August, Instagram received an average of 7.3 million daily visitors, while Twitter attracted 6.9 million users, the report by internet analytics company ComScore said.

Users also spent more time on the photo-sharing site than those who visited Twitter. Instagram visitors spent an average of 257 minutes on the site via mobile phones in August, while those logging on to Twitter spent an average of 170 minutes viewing the site.

It is the first time that Instagram has pulled ahead of rival Twitter, which has more than 500 million users, across all platforms, worldwide. Instagram, which was only developed two years ago, has 80 million worldwide.

The figures will be good news for Instagram's parent company Facebook, which bought the social network for $715 million.

However, the number of unique visitors to Twitter across the whole of August was higher than for Instagram, meaning visitors to the photo-sharing website are likely returning on a more frequent basis and spending more time on the site than Twitter users.

Twitter recorded 29 million unique visitors to the site over the course of the month, with Instagram received almost 22 million.

While Instagram's growth is good news for Facebook, doubts remain over the mobile strategy of Mark Zuckerberg's company.

Shortly before Facebook was floated, Facebook said the number people using its apps for smartphones and tablets is growing at a faster rate than the number of adverts it is delivering because it has not sufficiently developed its mobile advertising strategy.

At the time, Facebook said: “We believe this increased usage of Facebook on mobile devices has contributed to the recent trend of our daily active users increasing more rapidly than the increase in the number of ads delivered."

Even as more people use mobile devices to chat to friends and post pictures, Facebook said it was unable to make money from them. "Our financial performance and ability to grow revenue would be negatively affected”, the dominant social network admitted.

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